Complete Project (Terror Fried)

This project began with a simple concept, a toy based off creatures that had been mutated and changed by being fried and cooked. A clever delivery system of bath bombs and slime filled wax, containing the nasty creatures, made to look like all kinds of exciting food and food packaging.
I took charge of branding, Illustration and packaging. The illustration also worked as early concept for the toy figures. I used all these assets to create brand guidelines and a style guide for future projects.
Running this project from start to delivery pushed my branding skills and illustration style to another level which I enjoyed a lot.